Technical SEO Best Practices for E-commerce Sites Using AI
Exploring and conquering the world of e-commerce can be really daunting. Businesses using eCommerce platforms always utilize technical SEO, which is another complex concept in the world of digital marketing.
Technical SEO requires a deep knowledge of website design and development, server management, URL structure, and search engine algorithms. However, with the help of AI, you can make use of technical SEO and drive your sales and profits for your eCommerce venture.
In this article, you will see the best practices employed by various Technical SEO services for eCommerce sites with the help of artificial intelligence.
However, you need to understand the role of AI in technical SEO.
How AI Can Be Used For Technical SEO
AI can be helpful for technical SEO in many ways:
- Data Analysis:
AI can analyze data to help you understand your website’s performance and how it ranks in search engine result pages.
- Recognizing Issues:
AI can help you identify issues with aspects like content, readability, or keywords. Identifying such issues allows you to optimize the content accordingly and ensure it is relevant to the user’s search intent.
- Identifying Trending Topics:
With AI, you can find topics and keywords that are currently trending, allowing you to ensure timeliness and relevance with the audience.
- Enhanced Content Creation:
Researching and writing processes get faster and more efficient for e-commerce websites with the help of AI. It provides all the facts and figures relevant to your niche and allows you to create and optimize your content in a better manner.
Top Technical SEO Practices Using AI for e-Commerce Websites
AI has been revolutionizing the digital marketing scenario most finely. It has been helping marketers in many ways to optimize their strategies and bring more sales to websites. To make that happen, marketers need to follow the relevant and best SEO practices for eCommerce websites with the help of AI, as given below:
- Keyword Research Driven by AI:
Research of keywords using AI is divided into two parts: semantic analysis and keyword clustering. In semantic analysis, AI can understand the intent and context behind search queries. It helps you recognize long-tail keywords and phrases relevant to any topic of your niche.
Whereas in keyword clustering, AI stores group-related keywords into clusters based on a topic to enhance the structure and relevance of your website.
SEMRush and Ahrefs are the best AI tools that can help you conduct in-depth keyword research, keeping semantic relationships and search intent in mind.
- Automated Website Audits:
By conducting automated audits of a website, AI can be helpful for eCommerce websites in two ways:
- Technical Issue Identification: Tools powered by AI can rapidly scan your website for issues in technical SEO, such as duplicate content and slower page loading times.
- Prioritization: These tools can prioritize problems based on their influence on SERPs and user experience.
Google Search Console is one of the best tools that can automate website audits and provide detailed reports, helping you understand the areas of improvement and optimizing your e-commerce site accordingly.
- Content Optimization Using AI:
AI can be helpful in content creation and optimization. In the former, AI can provide assistance in generating blog posts, product descriptions, and other types of content, ensuring it is optimized for target keywords and search engines.
In content optimization, AI tools can analyze your content and suggest improvements like the addition of relevant keywords, enhancing readability, and optimizing headings.
Tools like Copy.ai or Jasper.ai can assist you in creating SEO-friendly content without any issues.
Did You Know?
Major e-commerce players like Amazon, Walmart, Alibaba, etc. are leveraging AI for technical SEO and various other purposes. Particularly, Amazon is using AI to suggest products to customers according to their browsing history and purchase behavior.
- AI-Based Image Optimization:
With AI, it is now possible for e-commerce websites to optimize their product images. It can be possible in the following ways:
- Automated Alt Text Generation: AI can generate accurate and descriptive alt text for your images. It further improves accessibility and visibility in search engines.
- Image Compression: AI tools can optimize the size of images without hampering the quality It further lowers page load times and enhances user experience.
Tools like TinyPNG or ImageOptim are the finest examples that can compress your images automatically.
- AI-Enabled Site Speed Optimization:
AI enables eCommerce website owners to optimize their site speed with the help of performance analysis. It also offers recommendations for optimizations.
AI tools can analyze the performance of a website and identify issues that can slow down the loading times of the page.
They can also suggest particular areas of optimization to enhance your site’s speed, such as image optimization, minifying unnecessary characters from CSS and Javascript, and utilizing caching.
Google PageSpeed Insights and GTMetrix are some useful tools that can offer performance analysis in detail and recommendations for optimization.
- Personalized recommendations for products:
AI can also help e-commerce websites personalize their product recommendations in the following ways:
- Analyzing user behavior and purchase history of each customer to offer personalized product recommendations, enhancing customer engagement and conversions.
- These recommendations will also show up in search results, which makes it easy for customers to find what they want.
OTT platforms like Amazon and Netflix utilize AI-generated recommendation systems to offer product suggestions and content to their users.
These are some of the best technical SEO practices that can help e-commerce sites drive further audiences toward them and achieve more rankings, resulting in profits and higher sales.
Final Words
In the cutthroat world of eCommerce, having the finest technical SEO strategies is extremely important. Blended with AI, these strategies can help your eCommerce venture stay ahead of the competition.
Furthermore, utilizing these SEO practices can help you drive more audiences and convert them effectively. They will also help you identify the areas of improvement, which will ensure the content on your website, along with its elements, is SEO-friendly and, most importantly, user-friendly. This way, you will be able to drive profits and scale your eCommerce business ahead.
İmage by Christina Morillo
